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1. What is the event?
At IFA 2025, Samsung will showcase its vision for how AI is shaping the modern home, both now and in the future. As a leader in AI Home solutions, Samsung will demonstrate how its mobile devices, TVs, laptops, and home appliances harness AI to enrich daily life. The presentation will highlight the transformative potential of AI in the home, with a focus on how Samsung’s AI-enabled products and SmartThings ecosystem work together seamlessly to simplify everyday living.
2. When is the event?
The event is taking place from 11:00 CEST on 4th September 2025.
3. Where is the event?
The event location is the CityCube Berlin, Messedamm 26, 14055 Berlin, Germany.
4. How long will the event last?
The press conference will last approximately 45 minutes, and then guests will have exclusive access to the Samsung exhibition until 15:00 CEST.
5. How do I register for the event?
This is an invite-only-event. You will need to register to attend the press conference by registering on this website. During the registration process, you will be able to purchase your IFA 2025 pass.
6. What do I do if I want to bring my colleague?
This is an invite-only-event. If you wish to bring your colleague then please reach out to your Samsung contact.
7. Do I have to pay to attend the Press Conference?
It is free to attend the Press Conference, but you will need to ensure you have applied for your IFA 2025 pass in addition to the Press Conference pass/ wristband.
8. How do I get my Press Conference pass on 4th September?
You will be sent your press conference QR code in advance, please bring a printed or digital copy alongside your IFA badge barcode. Doors will open to the CityCube at 10:00am CEST on Thursday 4th September. On arrival at the CityCube, you will need to show your Press Conference confirmation email to the security guards who will then allow entry to the CityCube. At the front of the registration desk queue, you will need to show both your barcode for your IFA pass, and your QR code for the Samsung Press Conference and you will be given your passes to both events. You will not be permitted into the Press Conference without your IFA pass.
9. What time can I collect my Press Conference wristband?
You can collect your press conference wristband from 10:00am CEST. You must have your IFA badge also which can be collected in advance or at the same time
10. Where in the CityCube can I collect my Press Conference wristband?
You can collect your Samsung Press Conference wristband and your IFA name badge from the East Entrance of the CityCube Berlin
11. What do I do if I only want to attend IFA 2025?
You will not be permitted to collect your IFA 2025 name badge from the East Entrance on Thursday 4th September if you do not plan to attend the Samsung Press Conference.
12. Is there parking available?
It is recommended to use public transport due to limited parking at the CityCube Berlin. If you choose to drive, Messe Berlin offers several parking areas, but spaces are not reservable and are on a first-come, first-served basis. You can find parking near the CityCube Berlin at P14.
13. How do I get to the CityCube Berlin via public transport?
You can reach the CityCube Berlin by taking the S-Bahn lines S41, S42, S46 stop at Messe Nord/ ICC, whilst S3 or S9 take you to Messe Süd or Westkreuz. You can also take the U-Bahn line U2 to Kaiserdamm or Theodor-Heuss-Platz which are a short walk from the CityCube Berlin. The venue is also accessible by bus lines X34, X49, M49, 104, 139, 218 and 349.
14. Can I be dropped off at the venue?
Yes, there are drop-off points located outside of the CityCube Berlin if you wish to get dropped off at the venue via car/ taxi.
15. How close is the CityCube Berlin to Berlin Brandenburg Airport?
The CityCube Berlin is located 29km form Berlin Brandenburg Airport. Please allow at least 45 minutes for this journey as Berlin traffic will naturally be heavier due to the events taking place at the CityCube Berlin and Messe Berlin.
16. Is the venue accessible for people with disabilities?
The CityCube Berlin venue is designed with accessibility in mind, offering various features to accommodate visitors with disabilities. These include accessible entrances, elevators, and wheelchair-accessible restrooms. For those needing assistance, wheelchairs are available for loan and there are designated parking spaces.
17. What if I have forgotten my password, cannot find it, or would like to update it?
If you are unable to locate your password, please click "Log in" in the top right-hand corner of the website and then click "Forgotten password" within the pop up. You will receive an email with a link to reset your password.
18. I have registered but have not received my confirmation email, can I resend this?
To resend your confirmation email, please go to your registration confirmation page and select 'Resend me my registration details'.
